How To Set Up A Shop On eBay – Work From Home Site
eBay has become one of the most popular choices for Australians wanting to work from home. This is one part of an ongoing series of guides where we will be looking at the best practises for creating and running an eBay business from home in Australia. A lot of users don;t realise that ebay is now a full ecommerce marketplace, rather than just an auction site. Specifically, we are going to look at the initial steps of getting started with this, and how to setup an eBay shop.
If youâ€™re serious about selling on eBay, and want to sell a decent amount of goods through it, you should look at setting up a shop.
It is a little different, and takes a slight amount more effort than setting up a regular account, but it helps you get noticed and bring in more business.
We also need to look at the trend, that more and more buyers are using and liking the idea of buying direct from an eBay shop, rather than through the normal bidding process. To get started you need to do the following:
1. The first think you need to do is select the subscription level you require. Obviously, you pay more for the advanced services, but for now, the Basic package will suffice. If you feel the need for extra features at a later date, you can always upgrade easily enough. For now, choose ‘basic shopâ€™ and then click ‘continueâ€™. Youâ€™ll be offered some free extras on the next page. Thereâ€™s no harm in taking them. In Australia your base store price ‘Basic Store Packageâ€™ is $19.95.
2. As youâ€™d expect, youâ€™ll need to read through a user agreement before you can proceed. Although you may skip this for most products, itâ€™s worth having a good read through, as itâ€™s a business youâ€™re setting up, not just a software package. Accept and then click ‘subscribeâ€™ to fire up your account. Remember, you must keep your shop open a minimum of 30 days, and you will be billed for the month even if you cancel within that period.
3. Now youâ€™ve setup your shop account and youâ€™re ready to begin. Youâ€™re now offered the chance to use Quick Shop Setup. This process will build and design your shop in just a few minutes. However, you can also refine and enhance your shop at any time later.
4. The quick shop setup screen. Here you lay the foundation of your shop. As you scroll down the page, you build the various aspects of your shop, and you can personalise the template to suit you.
5. First is the shop colour and theme. Click the ‘editâ€™ link under the ‘Shop colour and themeâ€™ section and youâ€™ll see a box containing the options available. Browse through these and click the radio button next o your selection. Click ‘saveâ€™ when youâ€™re done.
6. Now you need to give your shop a description. This is the text that will appear in search results for eBay shops, next to the shop logo. Youâ€™ll want to make this as welcoming and descriptive as possible, but donâ€™t let it get too long. Buyers donâ€™t want to read an essay to find out what your shop is all about.
7. Next, decide how you want your items to be displayed to your customers. You can choose Picture Gallery or List View. Gallery is the most descriptive option, but List view lets you fit more on screen. You can also choose the order in which items will appear.
8. Promotion boxes are important, because they help to draw a shopperâ€™s attention to certain items. Here you can choose to have four promotion boxes or none at all. Depending on how much stock you have, you may or may not need these now. You can change this at a later date, so donâ€™t worry too much about your choice at this point.
9. Listing frames can be customized by shop owners, and in the next step you choose the template you wish to make use of. Header & Navigation is the best template, as itâ€™s the most flexible, but you may want to opt for the other layouts.
10. With the basic building blocks of your shop complete you can no preview it. Although itâ€™s going to look a little sparse at the moment, you can see the general layout and feel of it. And there you have it: your shop is created. However, there are far more options to play around with, so donâ€™t be afraid to experiment.
Check in next week when we discuss how to increase your share of sales. For a full all-in-one guide to getting going with your own eBay home business, we recommend the following: